Is this ‘The Year’ for Mobile Advertising (finally)?
One thing that’s clear from today’s “Future of Mobile Advertising” breakfast club meeting from Strategy Eye is that the year of the mobile has not yet arrived. Until mobile becomes… read more →
View ArticleSummary of the failure of Banner Advertising
15 Alarming Stats About Banner Ads | Digiday. There’s some fascinating stats from this article that I’d like to highlight Click-through rates are .1 percent. (DoubleClick) Up to 50 percent of… read more →
View ArticleIs this ‘The Year’ for Mobile Advertising (finally)? Part II
Ten days ago I wrote a blog about the current state of the mobile advertising market after attending Strategyeye’s ‘Future of mobile Advertising’ breakfast club meeting. This note serves to… read more →
View ArticleMore Information on Mobile Advertising progress in the UK
Mobile advertising spend skyrockets during 2012 | Media Digest. Headline: the industry grew 148% in 2012 to £526m y-o-y, up from 203m in 2011
View Article2013: A Breakthrough Year for Germany’s Mobile Ad Market? – eMarketer
2013: A Breakthrough Year for Germany’s Mobile Ad Market? – eMarketer. More information on the gathering storm for mobile. Totals are up but what about yields though?
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